The 5 Most Important Social Media Tools for Business
It is no secret that social media has taken the world by storm. Australian businesses interested in moving ahead of the competition will now need to take full advantage of social media in order to do so. Social media provides an effective method for even small businesses to connect with their customers while also building a brand.
Even if your company does not have a large marketing budget, you can still compete with larger companies by taking full advantage of the many social media tools now available. The key is to choose the right social media tools for your business.
The social media tools that are right for your business largely depend upon the size of your company, the type of industry in which you are involved and your goals regarding social media.
1) Facebook:
Facebook is easily one of the largest and most well-known social media tools. In fact, a number of major corporations now depend on Facebook for reaching their customers. Facebook is also one of the fastest-growing websites in the world. Making special offers or holding contests work exceptionally well with this tool for adding fans as well as generating excitement.
2) YouTube:
YouTube has the distinction of literally hundreds of millions of videos being viewed on a daily basis. The potential for exposure on YouTube is almost without limit. Whether you are showing off your latest products in a crazy or zany manner or you are presenting a mini-course, there is a solid market for attracting attention with YouTube.
3) LinkedIn:
LinkedIn provides the opportunity for power networking in a way that no other social media tool can. This social media site is continually adding new features, including the ability to link your LinkedIn status with your posts on Twitter as well as displaying your WordPress blog right on your home page.
4) Twitter:
Twitter at first appeared to be somewhat limiting with its 140-character post restrictions; however, it has rapidly become one of the most popular social media tools on the planet. Through the use of hash-tagged trending topics, users find a way to share everything from gossip to company updates. Currently, Twitter has not yet met the size of Facebook, but it is certainly a social media site to watch. In fact, the growth rate of Twitter is nothing short of phenomenal. Added features, such as retweet tracking and lists can also help you take advantage of the opportunity to form new connections.
5) Blogging:
Blogging is no longer the new kid on the block, but it still packs quite a powerful punch. In fact, it can present an incredibly powerful method for raising awareness regarding your company as well as your products and services. The content updates related to blogging can also help you to boost your website’s search engine rankings. If you do not have time to blog on your own or you are not confident in writing your own blogs, outsourcing it prove to be an effective method for harnessing the power of blogging.
