Having an effective lead magnet will help generate more leads for your business as you go through this path of marketing your business to make a profit
What is a lead magnet?
A Lead Magnet is an irresistible and valuable offer that will be useful for the person wanting to download it. The goal of any lead magnet is to get the person to opt in and maximise the number of leads you are getting. You can post this on your website, your social media channels and email this offer to your database so that your audience is encouraged to opt in. By opting in, they are giving you their details – could be their name, email or phone number. But more importantly, by downloading that particular lead magnet, they are showing interest in the offer itself.
For example, your lead magnet could be a checklist, or a guide on how to do something. It can also be a video! Whatever it might be, this lead magnet has to help somebody solve a problem.
Once they download the lead magnet, you now have their details and they automatically become your prospective customer.
One of the challenges with lead magnets is understanding the best way to create one that is effective. Current studies and information show that anything that is taking too long to consume is becoming ineffective, for instance, an E-book. E-Books are not working as well as they used to.
What’s working now is things that are going to be easy to implement and get a quick result from, like a checklist or a quick video sharing tips.
The infographic below shows you 4 very important things to remember when creating a lead magnet.
It’s no good having a lead magnet that’s going to be awkward and time consuming to create. If your lead magnet is a six-month course on how to do XYZ, well, that’s not easy for you to create. A lead magnet should be something that can be created in a short amount of time.
You also don’t want to make it too complicated for the person downloading it. I have seen lead magnets asking for too much information and that just scares people away. So make sure it is easy for people to download. The three fields that you should typically ask for are name, phone number, and email address. Some say that asking for a phone number means less leads. However, you may get less leads, but they will be more qualified as they are actually interested in your lead magnet and hence your services. Don’t ask for any more information for that.
Another important thing to remember is that most people are using mobile devices these days, so test your landing page for your lead magnet opt-in on a mobile device. You want to make sure that it works so it’s super simple on a mobile device at all, as well.
Once your prospect downloads the magnet you want to make sure its easy for them to use. If its complicated, they will never look at it again and probably forget about it altogether. Keep it simple and straight forward. on it straightaway. Also make sure the lead magnet is easy for them to understand. If you start using specific jargon, the person reading may not relate. The quicker they understand the lead magnet, the quicker they can implement it.
About the Author
Ben Fewtrell is a sought-after Business Coach, Keynote Speaker and trainer who has featured in Virgin’s Inflight Magazine and Entertainment Portal, SKY Business and “Secrets of Top Business Builders Exposed”. He is also the host of the popular Business Brain Food Podcast where he interviews leading experts on anything and everything business.
